Change or Die?

Drawing by the author

Even if it sometimes might seem differently

we usually work reasonably well and also successfully. And we do this by making our processes as smooth as possible. If problems arise, we mostly solve them by simply removing the grit from the properly maintained machine:

One might doubt it

At least if we leave it to those measures alone. For in this way, we just take into account only one, albeit important aspect of good corporate governance: that it is crucial to handle the current business as well and as profitably as possible.

Drawing by the author

To shape the future

at least as important is to provide new products, product improvements, new routines and adapted, changed structures. At any time.

This has always been true, of course.

But it is especially true in those dynamic markets that have rapidly emerged over the past digital years. It therefore cannot be overemphasized:

Drawing by the author

But what exactly has a changed?

First of all, that today customers have many more options, which they also prepared to use. There are many more different products, offers, solutions and communities available to customers today than there were just a few years ago.

They are now being replaced by

a confusing field of the most diverse offers, products and services, in which a great many different players are active. Here, different, new value-creating rules apply.

Drawing by the author

But if we want to be successful today and in the future

it is necessary to review our previous ideas about organization and how to design it, and probably to throw some of them overboard. Above all, we have to adapt without delay.

Because of this circumstances

we very likely won’t be able to avoid learning just that: Turning our companies into learning, more flexible, self-organized organizations. This time for real. Of course, this means completely different demands to our hierarchical organized processes.

From today’s perspective

a self-organized, learning organization may seem unusual or even impossible. However, there is good reason that it will happen. And this is because our actual means are no longer suitable for the situations that we are encountering today and we will encounter even more so in the near future.

Further Reading

  • Kelly, Kevin: The Inevitable. Understanding the 12 Technological Forces That Will Shape Our Future.
  • Kline, Peter: Ten steps to a learning Organization
  • Kotter, John P.: Accelerate. Building Strategic Agility for a Faster-Moving World.
  • Rother, Mike: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

About the Author

Photo by Edgar Rodehack



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